Why Blogging Is The Best B2B Marketing Strategy
Your B2B marketing strategy needs to take a very different approach to B2C efforts in several ways. You probably don’t want to talk to other business owners and professionals in the same way you might speak to consumers. However, there can still be many similarities, particularly in the methods you use. Blogging is a useful tactic for both B2B and B2C marketing, although many people find that it’s most effective for business-to-business marketing efforts. In fact, it’s one of the marketing methods your B2B strategy can’t do without. Blogging has a whole host of benefits for your brand.
Improves SEO and Creates Leads
SEO is the cornerstone of marketing your business online, and regularly updated content is one of the essentials of getting it right. Ensuring your site’s content is optimised is a good start, but simply having a static website that doesn’t change can only get you so far. Using your blog, you can introduce fresh content to your site all the time, focusing on a variety of keywords and offering informative and entertaining blog posts to your website users.
Establishes a Voice of Authority
Being a respected name in your industry can only help you. If you want to get your name out there or the name of your brand, blogging is a great way to do it. You can use your blog posts to show that you’re knowledgeable and well-informed, and that you have your finger on the pulse of your industry. Use your business blog to convey a personality for you and your business, and show the business’s you’re targeting that they should listen to what you have to say.
Helps You Distribute Content Through Various Channels
A blog post is only the start of what can become a far-reaching marketing strategy. Start by publishing a blog post on your website, and you can quickly start sharing it through a variety of platforms. Blog posts are easy to share on social media, through email and using other methods sharing.
Keeps Conversations Going
Blogging isn’t just a one-way channel. You can communicate with others through your blog posts too. Use a comment section underneath your blog posts to invite opinions and questions, or use social media and other tools to connect with people. You can even take inspiration from conversations for future blog content. For example, maybe someone asked you a question that you could then answer in your next blog post.
Blogs Create Further Content
A blog post can easily be a starting point for further content too. You can repurpose your content to turn it into a variety of shareable media. Start off with a thousand words on an important topic, and it could turn into an infographic, a video, a whitepaper or an eBook. A blog post can incorporate different types of media too, or be used to promote things like free downloadable content or paid products and services.
Blogging is a great choice for your B2B marketing strategy, allowing you to track and measure results easily. Make sure you’re using it to promote your brand.