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Pay Per Click (PPC)

PPC is a strategy whereby the advertiser pays a fee each time their ad is clicked. This is an effective way of bringing users to a site rather than trying to build the amount of users organically.

Pay Per Click (PPC)

You’ve invested time, resources and capital in a great website. You’ll need to decide a marketing route to get the best return from digital channels. One budget controlled marketing spend that stands out is Pay-Per-Click advertising (PPC) and in particular Google Adwords.

Clear Vertical start by learning about our client’s business, goals, past experience, customers, competition and competitive advantages that can help us maximise their marketing investment. We then advise on the best Pay-Per-Click strategy. If clients already have a campaign managed by a third party or internally managed, we’d certainly be able to consult, re-structure and help them get the best possible response, for the lowest price.

Targeted Campaigns

With Pay-Per-Click, the more targeted and relevant a campaign is, the higher the conversions through to your website and the lower the cost per click you pay. Whether you’re looking to bring in new website visitors, grow online sales or keep customers coming back for more, Clear Vertical can help strategise on a PPC advertising strategy.

Search Engine Advertising

Advertising on search engines is one of the most popular PPC strategies. This allows businesses to bid for sponsored links on search engines on chosen keywords so their website will stand out when a user searches for the particular word on the search engine. This strategy can be very cost-effective if successful, as a fee is incurred every time a user clicks on the ad, however, this click may potentially be a new customer with a large sale, leading to a large ROI.

Our Approach

Clear Vertical undertakes critical research for every client to ensure a successful PPC campaign. Organising a winning PPC strategy can be very complex, however, our expert team ensure that keywords are intelligently targeted with landing pages that are optimised for conversions so clients can increase their ROI and generate many new leads. Clear Vertical not only strategies on a PPC strategy, their specialist team continue to monitor and analyse performance to ensure a successful and effective campaign with performance reports to clients and reviews of PPC keywords to remove any underperforming elements.


Blending all aspects of marketing communication.

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