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3 Reasons Why Your Website Needs Videos In 2018

 In Marketing

Over the last few years, video marketing has rapidly become one of the most important digital marketing tools for any business. For many people, though, it can seem like one of the most difficult tools to use. Many feel that they can write a good piece of content or even create a stunning infographic without much help but, when it comes to video, making a impressive one can get a bit more complicated. However, there’s no need for video marketing to be hard, especially when you get help from the right people. There are some excellent reasons for including videos on your website if you want it to be the best marketing tool you have.

 

  1. Consumers Have Changed

 

We all need to remember that there’s no point resisting change. It’s not always easy to stay up to date, but you need to resist clinging onto old habits. One thing to remember about digital marketing, and any type of marketing, is that consumers have changed a lot since the internet came along. And they’re still changing. The way people consume content and media and respond to advertising is different.

When people are online, they spend their time skimming sites and flicking their attention from one thing to another. You need something that’s captivating enough for them to pay attention to you, and consumers are much more likely to be drawn to images and videos than pages of text.

 

  1. Videos Improve the Experience of Your Site

 

In an online world, your website is one of the best marketing tools you have. One of the best things about them is that they are now becoming much more interactive, offering an experience to users and not just information. If you want to connect to your website visitors, you need to offer them content that they can really engage with. Video helps you to reach out to people in a creative way and build a relationship with them by providing content that’s informative and entertaining.

Check out these stats from Wordstream on how video could benefit your site:

  • 51% of marketing professionals worldwide say video has the best ROI of any content
  • 64% of consumers make a purchase after watching branded social videos
  • Video drives a 157% increase in organic traffic from search engine results pages

 

  1. Videos Support Inbound Marketing

 

Inbound marketing is now the best choice for marketers. It’s a less intrusive way of advertising, getting people to come to you, instead of putting an advert right in front of their faces when they don’t want it. Videos can form an important part of any inbound marketing strategy, helping to support your efforts in SEO, social media marketing, email and online sales. Videos uploaded to YouTube help to lead people to your site through search engine results. Videos are also some of the most shareable content, making them perfect for social media. Plus, they can support your sales efforts by making people more informed and interested.

 

Don’t miss out on an opportunity to use a marketing tool that’s growing more and more important. Clear Vertical will help you make the most of your video marketing strategy so you can keep up with what your prospects want.