Strike the right balance between corporate and local in franchise websites
Businesses requiring multiple websites, whether to segment different departments or to cover numerous franchise businesses, have a unique challenge in how they allow enough individuality in each site without compromising the overarching commonality of features and branding that tells visitors they are part of a wider network of sites.
While the wider group or corporate hub maintains the brand and holds the company culture, local franchisees need enough scope to develop a website that connects with their local environment, market and customer base. They need to be able to provide content specific to their geographic region or local market, build online campaigns relevant to their area, offer area-specific deals and offers, gather and manage local contacts and subscriptions, and engage in ongoing communication with local customers and prospects across social channels.
We work alongside our customers to help them create and maintain this delicate balance. Our strategic and technical experts can plan, design and build a network of individual websites through one central platform, reducing development and maintenance costs compared with developing each website separately. This also gives control to ‘head office’, allowing central support to help with development tasks, content creation and marketing.
We help individual franchisees adhere to corporate branding and culture while developing their own individual businesses. Our flexible content management system, built using WordPress’s multi-site feature, allows local franchisees to manage and update content relevant to their own areas, without jeopardising the wider group brand. When using multiple domains, we make it easy for franchise marketing teams to target, track and report on campaigns and activity, and to compare franchisee performance.




We offer a comprehensive digital service including:
- Digital Strategy
- In-house Website Design
- First-Class Website Support
- Responsive Design
- WordPress Development
- High Performance Hosting
- Bespoke Illustration Work
- Software Integration
- Videos and Animations
- Website Training
- Marketing Campaigns
- Performance Tracking
- Market research
- UX design
- Content Marketing