Service Terms

Strategic partner across your digital ecosystem.

These Terms were lasted updated and modified on 06/04/2026.

How we work

We work as a strategic partner across your digital ecosystem, combining consultancy, delivery, and ongoing optimisation.

Our focus is on building connected systems that support long-term growth, with activity shaped by performance, insight, and evolving priorities over time.

Introduction

These Service Terms sit alongside our Terms of Business and provide additional clarity on how we typically deliver our services.

Services

Consultancy & Strategy

Websites & Ecommerce

Marketing & Growth

HubSpot & CRM

Software & Integrations

AI & Automation

Hosting & Infrastructure

Consultancy & Strategy

We support our clients with both commercial and digital decision-making, helping shape direction across systems, platforms, and marketing activity.

  • Business consultancy focuses on commercial direction
  • Digital and operational consultancy focuses on platforms, connectivity, automation and data
  • Strategy is applied across marketing, websites, CRM, and software

Our recommendations may evolve as performance improves and priorities shift over time.

Websites & Ecommerce

We design and develop websites that form a core part of your digital presence and growth.

Websites are delivered using platforms such as WordPress and WooCommerce.

  • Clients own content, branding, and media
  • We develop custom themes and frameworks as part of our proprietary approach to larger projects. Smaller projects are built on Elementor Pro WordPress Framework.
  • These are typically licensed for use within the project

Ecommerce websites naturally introduce additional complexity, including:

  • Payment integrations
  • Product and customer data
  • Third-party systems
  • Ongoing optimisation

Business-critical websites may require enhanced support and input.

Where appropriate, an initial understanding, audit, or migration phase may be required before work begins.

Marketing & Growth

We work closely with clients to build and improve marketing performance over time. We partner and have certifications with platforms such as Google and HubSpot.

Our work may include:

  • SEO, AEO, GEO visibility work
  • Paid media management and complex budgeting
  • Conversion optimisation
  • Content and messaging
  • Reporting, analysis, and performance reviews
  • Ongoing changes based on performance data

Reporting and performance insight form a key part of delivery and often require ongoing interpretation and refinement.

We utilise a range of specialist tools and platforms, including SEO software, auditing tools, and data services, which support delivery and contribute to overall service cost.

Performance naturally evolves based on budget, competition, and market conditions.

HubSpot & CRM

We help clients get the most from their CRM by improving structure, visibility, and performance across their sales, marketing and operational teams.

We support onboarding, configuration, and ongoing optimisation of platforms such as HubSpot.

This may include:

  • Campaign execution
  • Automation and workflows
  • Data structuring and cleansing
  • Reporting and pipeline visibility
  • Operational alignment
  • Growth forecasting

As systems grow, additional support and HubSpot Hubs may be required to maintain data quality, scaling and performance. These incur additional fees.

The platform is owned and licensed by the client, with full access to their data.

Software & Integrations

We design and develop software solutions that support operational efficiency and integration across your operations.

  • Systems evolve over time
  • Integrations rely on third-party platforms and APIs
  • Functionality may be influenced by external changes
  • Testing is a joint responsibility process, unless we instruct a third-party

Where software is hosted or managed by Clear Vertical:

  • Ongoing maintenance and support is typically required to ensure stability and performance
  • Updates, improvements, and issue resolution form part of continued development

Intellectual property may be assigned or licensed where agreed within a specific scope of work.

AI & Automation

We may use AI and automation to support delivery, improve efficiency, and enhance performance across systems and workflows.

All AI-driven activity is implemented with human oversight and strategic direction.

Hosting & Infrastructure

We support both website and software hosting through high-performance, managed environments.

These are typically delivered via premium third-party infrastructure such as Google Cloud and Microsoft Azure.

Hosting solutions are designed around performance, reliability, and scalability, and may include:

  • Secure environments and regular backups
  • Development and staging environments where required
  • Infrastructure suited to traffic, integrations, and system demands

Hosting and maintenance are typically outlined within project or support proposals, and may be governed by separate agreements.

Service Delivery

Delivery & Proactive Support

We deliver our services through a combination of planning, execution, and ongoing improvement.

This includes project management, collaboration, communication, and regular progress updates to keep things moving forward.

We operate a responsive helpdesk model for ongoing support, prioritising requests based on urgency and impact.

All digital platforms benefit from ongoing maintenance and refinement, and we work with you to prioritise activity and support continued performance over time.

Retained & Ad Hoc Services

Retained services allow us to allocate consistent resources and people to maintain momentum.

Ad hoc work is subject to availability and may require additional planning.

Commercial Model

Our services and solutions are delivered based on the level of skilled resources required across different disciplines to achieve successful outcomes.

This may include:

  • Retained operational and growth services
  • Project work
  • Marketing campaigns
  • Ad hoc website and software support and maintenance

We use a combination of tools, platforms, and in-house expertise to deliver services effectively.

While internal delivery may utilise time-based tracking, billing is intended to reflect the overall service provided rather than individual tasks.

Use of Work & Confidentiality

We may reference and showcase work for portfolio and promotional purposes.

All client information is treated as confidential and handled with care.

During demonstrations or screen shares, we take reasonable steps to avoid displaying sensitive information. Clients understand that limited, non-sensitive or incidental visibility may occur as part of demonstrating our work.

Closing Statement

We work as a multidisciplinary in-house team, combining commercial thinking, digital expertise, and technical delivery.

Our aim is to build long-term partnerships, supporting growth through connected systems, ongoing improvement, and a trusted, collaborative approach.

Service Delivery

Delivery & Proactive Support

We deliver our services through a combination of planning, execution, and ongoing improvement.

This includes project management, collaboration, communication, and regular progress updates to keep things moving forward.

We operate a responsive helpdesk model for ongoing support, prioritising requests based on urgency and impact.

All digital platforms benefit from ongoing maintenance and refinement, and we work with you to prioritise activity and support continued performance over time.

Retained & Ad Hoc Services

Retained services allow us to allocate consistent resources and people to maintain momentum.

Ad hoc work is subject to availability and may require additional planning.

Commercial Model

Our services and solutions are delivered based on the level of skilled resources required across different disciplines to achieve successful outcomes.

This may include:

  • Retained operational and growth services
  • Project work
  • Marketing campaigns
  • Ad hoc website and software support and maintenance

We use a combination of tools, platforms, and in-house expertise to deliver services effectively.

While internal delivery may utilise time-based tracking, billing is intended to reflect the overall service provided rather than individual tasks.

Use of Work & Confidentiality

We may reference and showcase work for portfolio and promotional purposes.

All client information is treated as confidential and handled with care.

During demonstrations or screen shares, we take reasonable steps to avoid displaying sensitive information. Clients understand that limited, non-sensitive or incidental visibility may occur as part of demonstrating our work.

Closing Statement

We work as a multidisciplinary in-house team, combining commercial thinking, digital expertise, and technical delivery.

Our aim is to build long-term partnerships, supporting growth through connected systems, ongoing improvement, and a trusted, collaborative approach.