Paid Media (PPC)

Smarter advertising for revenue-driven results

We use data & creative to build campaigns.

We create strategic paid media campaigns tailored to how your customers search and engage. Whether your focus is business to business or business to consumer, we use data and creative to build campaigns across platforms that drive sales, capture leads and deliver measurable return on investment.

From day one, we work with you to define goals, create campaigns, and use media that captures attention. Our in-house specialists manage everything, from tracking and creative to budget management and ongoing optimisation. We track real results inside your CRM to show revenue impact and lead quality.

B2C Focused Paid Media.

Reach engaged consumers with smart campaigns that drive online sales.

  • Google Shopping and Display for product visibility
  • META ads for engaging visual campaigns
  • Reddit for niche product targeting
  • Basket conversion tracking and eCommerce sales reporting

B2B Focused Paid Media

Reach key decision makers with targeted campaigns that drive quality leads.

  • LinkedIn Ads targeting job titles and industries
  • Google Search for service-based keywords
  • Remarketing to decision makers across the web

Your Ads, Fully Tracked & Measured.

We believe paid media should deliver more than clicks. That is why we track every ad through to your CRM, showing you which campaigns produce qualified leads, quoted deals and closed revenue. Our process includes:

  • Campaign creation and full tracking setup
  • Phone call tracking and lead scoring in your CRM
  • Conversion optimisation for landing pages and forms
  • Revenue and ROI tracking through HubSpot

For full tracking and revenue visibility, we recommend using HubSpot. It connects every campaign to your sales pipeline, showing you real return and helping you reinvest with confidence.

Where We Advertise.

Microsoft Ads

META Ads

LinkedIn Ads

Reddit & Niche Platforms

Influencer & Micro-Influencer Campaigns

When it comes to paid media, Google Ads remains the strongest platform for generating quick wins and long term returns. Our campaigns often begin here, focusing on Performance Max as a powerful starting point. It uses AI to optimise performance across all Google properties such as Search, YouTube, Gmail, Display and Shopping, delivering visibility where it matters most.

We typically recommend beginning with a minimum monthly ad spend of one thousand two hundred pounds, allowing us to collect quality data, learn quickly and scale effectively. Once we have performance insights, we expand your paid media strategy into supporting platforms such as Microsoft Ads, LinkedIn, Reddit and META.

Microsoft Ads

Tap into a different audience using Bing and other Microsoft platforms. Often overlooked, this channel can deliver excellent return at a lower cost per click.

META Ads (Facebook and Instagram)

We create highly visual campaigns that perform well for brand awareness, product launches and customer engagement. Ideal for B2C audiences.

LinkedIn Ads

Perfect for B2B. We target decision makers by job role, industry and company size to build relevant awareness and drive high intent enquiries.

Reddit and Niche Platforms

When your product fits a specific market, platforms like Reddit or Right Move allow targeted placements based on topics, forums and user behaviour.

Influencer and Micro-Influencer Campaigns

We run paid partnerships with micro-influencers to amplify reach, build credibility and add a human voice to your brand.

Creative & On Brand Paid Media

Paid ads should reflect your brand and carry your message clearly. Our in-house team produces:

  • Media rich ads with video, graphics or product visuals
  • Fully branded creative for every platform
  • Messaging that supports your wider marketing campaigns

Every ad we build aligns with your tone of voice, values and commercial objectives.

Next Steps

Step 01

Audit Your Ads

We will review your current ad accounts and identify opportunities to improve performance and reduce wasted spend.

Step 02

Review Your Lead Capture

We assess your website forms, phone tracking and CRM inputs to ensure leads are captured and followed up effectively.

Step 03

Build a Marketing Budget Plan

We work with you to set an annual paid media budget, aligned to seasonal trends, campaign windows and business objectives.

Step 04

Book Your Free Consultation

Let us show you what we can do. We offer a free initial review and consultation to understand your goals and propose a plan to reach them.

Book Consultation

Let’s Build Something That Performs.

Ready for a website that supports growth? Get in touch for a discovery call and we’ll guide you through the process.

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