Many businesses invest heavily in marketing without clear visibility over what’s working, what’s underperforming or where opportunities are being lost.
Clear Vertical helps businesses improve marketing performance through better reporting, clearer strategy, stronger campaigns and connected systems.
By bringing together marketing, websites, CRM and reporting, we help businesses generate better leads, improve conversion performance and make more informed marketing decisions
Better Visibility Leads To Better Decisions
HubSpot gives businesses a clearer view of marketing performance, lead quality and pipeline activity.
We help businesses implement and optimise HubSpot to improve reporting, automate processes and connect marketing activity with commercial outcomes.
This creates better visibility across campaigns, sales activity and return on investment.
Common Marketing Challenges We Help Solve
Marketing spend with unclear return
Campaigns generating traffic but not leads
Websites failing to convert opportunities
Limited visibility across marketing performance
Disconnected CRM, marketing and sales data
Inconsistent reporting and attribution
Marketing activity without clear direction or accountability
How We Improve Marketing Performance
We combine strategy, campaign delivery, websites, HubSpot and reporting to improve visibility, conversion performance and return on investment.
Create clearer marketing direction aligned with commercial goals and performance targets.
Campaign Delivery
Improve lead generation through SEO, paid media, content and multi-channel campaigns.
HubSpot & Automation
Connect marketing, CRM and reporting to improve efficiency, visibility and lead management.
Websites & Conversion
Improve conversion performance through stronger messaging, UX and website optimisation.
A More Structured Approach To Marketing
Structured marketing support focused on performance, visibility and return on investment.
01
Marketing strategies aligned with commercial goals
02
Campaign delivery focused on measurable performance
03
Structured reporting and ongoing optimisation
04
Better alignment between marketing, CRM and sales
05
Connected systems designed to improve marketing efficiency
Book Your 45-Minute Growth Strategy Call
Speak directly with our team about your current marketing performance, commercial goals and the challenges affecting growth.
The session is designed to give you clearer direction, identify opportunities for improvement and help you understand where your marketing could perform more effectively.
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
HubSpot is an all-in-one marketing, sales, and customer service platform that streamlines business growth.
This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser.
13 months
__hssrc
Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
session
__hssc
This cookie keeps track of sessions.
30 minutes
hubspotutk
This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
13 months
__hstc
The main cookie for tracking visitors.
13 months
hs_langswitcher_choice
This cookie is used to save the visitor's selected language choice when viewing pages in multiple languages.
2 years
hs-membership-csrf
This cookie is used to ensure that content membership logins cannot be forged.
session
__hsmem
This cookie is set when visitors log in to a HubSpot-hosted site.
1 year
hs-messages-hide-welcome-message
This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed.
1 day
hs-messages-is-open
This cookie is used to determine and save whether the chat widget is open for future visits.
30 minutes
__hs_notify_banner_dismiss
This cookie is used when the website uses a Notify consent banner type.
180 days
hs_ab_test
This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.
session
__hs_gpc_banner_dismiss
This cookie is used when the Global Privacy Control banner is dismissed.
180 days
__hs_initial_opt_in
This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.
7 days
__hs_cookie_cat_pref
This cookie is used to record the categories a visitor consented to.
6 months
__hs_do_not_track
This cookie can be set to prevent the tracking code from sending any information to HubSpot.
13 months
hubspotapi
This cookie allows the user to access the app with the correct permissions.
7 days
hubspotapi-csrf
This is used for CSRF prevention - preventing third party websites from accessing your data. Expires after a year.
1 year
__hs_opt_out
This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.
13 months
hubspotapi-prefs
This is used with the hubspotapi cookie to remember whether the user checked the 'remember me' box (controls the expiration of the main cookie's authentication).