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The 5 Insane Advantages Of An Inbound Website Redesign

 In Website Design

Even today, many businesses still treat the company website as an electronic brochure, with basic information and a contact form. The site gets stale and needs to be revised every 1-2 years, usually with a focus on aesthetics, and yet nobody can truly measure the ROI for investing in the redesign.

But your company website is integral to any inbound marketing strategy. It’s simply not enough to create content and then wait for leads to fill out a form or make a phone call. According to HubSpot, buyers complete more than half of the customer journey before they ever reach out to your sales department. Your website should nurture leads, demonstrate value, and improve ROI, and an inbound site does all of those things. Here’s how:

1) Create a marketing funnel that works around the clock

An inbound website can act as your company’s comprehensive lead generation platform, fully integrated with your marketing strategy. An inbound website should offer value for each stage of the customer’s journey, with:

  • A blog and SEO pages to attract new visitors
  • Landing pages and calls-to-action that help convert visitors into leads
  • Forms and tools to gather visitor data, so you can nurture leads and help close them
  • Smart content to delight and engage existing customers

Each page should serve a specific purpose and directly correspond to your customer’s journey.

2) Create more leads by interacting earlier in the buyer’s cycle.

An inbound website creates content for every phase of the customer’s journey, not just at the end, when the lead initiates contact. By adding content and value for every step along the way, your leads are more educated, engaged, and ready to convert.

3) Create ongoing, intelligent improvements in your site

An inbound website is a data-driven website, designed for growth. In this model, your web team:

  • Sets monthly goals based on specific, trackable metrics
  • Analyses your website performance, tracking button clicks, content conversion, organisation, and the entire marketing funnel
  • Makes frequent improvements in response to the data
  • Repeats with a new goal

Instead of waiting for a big redesign to address issues, introduce new goals, or attract new visitors, you’re proactively investing in the success of your website, and always giving the greatest value to your leads.

4) Prove ROI and make the most of your design investment

With a traditional website redesign, you are trying to fix all your problems, fit all of your goals, and make all your updates in a single project. Redesigns often take more time and cost more money than was originally planned, and in the meantime your website isn’t growing or improving.

Instead of investing in yearly redesigns, the inbound website is incrementally improved all the time. These revisions are backed by data and proved with results, so the ROI is never in doubt.

5) Easily qualify contacts and increase sales

Nurtured leads spend 47% more per purchase than non-nurtured leads. Educated customers have more confidence in your solutions, and their investment in your business reflects that assurance.

Using a one-size-fits-all website makes lead nurturing cumbersome or non-existent, hurting your bottom line. An inbound website maps a path for every phase of the buyer’s journey, letting you know where your visitors are in the sales cycle, and analytics gives you insights into where you might be losing opportunities.

4) Prove ROI and make the most of your design investment

With a traditional website redesign, you are trying to fix all your problems, fit all of your goals, and make all your updates in a single project. Redesigns often take more time and cost more money than was originally planned, and in the meantime your website isn’t growing or improving.

Instead of investing in yearly redesigns, the inbound website is incrementally improved all the time. These revisions are backed by data and proved with results, so the ROI is never in doubt.

Your website should be working for your business 24/7, creating awareness, nurturing leads, converting to sales, and delighting customers. An inbound website is fully integrated into your marketing strategy and sales funnel, giving you valuable insights into your customers, and engaging with them long before and long after they reach out to your sales department. It’s a growth-driven strategy that is meaningful and intelligent, and offers the best return on your web design investment.